So naturally, many people are looking for free alternatives to Quicken. (TurboTax, also from Intuit, tops the list.) But with a list price of $69 for the basic version, and $89 for the Premier version (which includes investment and tax time features), it's not cheap. Quicken is so popular, it has become the #2 selling software title of all time. It's easy to use, and has tons of features.

Granted, Quicken has been around for years, and millions of people find it useful for managing their money, paying bills, and tracking investment accounts.

The personal finance software market is dominated by Intuit's Quicken.